COMMUNICATION TIPS

Gov. Northam: A Cautionary Tale in Crisis Management

You don’t have to be a PR professional to understand that Gov. Northam absolutely failed in his response to a racist photo that surfaced last week. Between his initial reaction on Friday to the follow-up press conference on Saturday, there’s a lot to talk about. We want to focus on something that people in the public […]

Makeup Artist Rec!

One of the best parts of our day is interacting with a lot of talented people in many different industries. But maybe the one that has the biggest impact on how we’re perceived is the makeup artist. These people make us look good, and we appreciate them. Whether in the TV studio, on a stage, […]

How to talk about the caravan

As the caravan slowly makes its way to the U.S. border, it’s important we talk about it not in hyperbolic terms but factually and carefully. The media and politicians have promoted a narrative that makes doing so difficult — if you attempt to deny or counter their talking points, you risk being labeled heartless, racist, […]

BEWARE: Early Voting

The media are hungry for predictions ahead of midterms, and they have their sights set on early voting. But as we’ve warned (here and here), making a prediction leads nowhere good. The safe play is to answer the prediction question by pivoting to what’s more important. Here’s what we mean: Q: Voter turnout for early voting […]

Why Nikki Haley is so popular

As Nikki Haley prepares to step down from her position as UN ambassador at the end of the year, her popularity on both sides of the aisle has come into sharp focus. In April, Quinnipiac released a poll that showed Republicans and Democrats liked Haley 75-9 and 55-23, respectively. With numbers like that, Nikki Haley might be […]