COMMUNICATION TIPS

Tax Day is coming.

Monday is Tax Day, and we can expect a lot of confusion over refund size because of tax cuts. The common narrative by Democrats is the tax cuts benefited the rich at the expense of the middle class. But that’s incorrect, and we encourage you to spread the good news. Here are two important things […]

How to talk about the Green New Deal

The Green New Deal (GND) hits the Senate floor this week. Though it’s been in the news since its release, coverage will increase in the next few days as we watch the Senate presidential primary candidates decide whether to back up their vocal support with a vote. Increased coverage means you should be prepared to […]

How to win the mental game

Nailing a media interview is equal parts technique and mental game, but more attention is often paid to the importance of mastering what you say and how you say it rather than your mindset before and during the interview. We’re here to say that your mindset matters and will absolutely determine an interview’s success. So, […]

For the People Act

Though most Americans agree it’s wrong to punish someone for sharing their viewpoint (as free speech is highly valued and continually fought for), House Democrats are trying to codify this type of discrimination into law.  The euphemistically named “For the People Act” will make its debut on the House floor this week, and if passed will […]

Gov. Northam: A Cautionary Tale in Crisis Management

You don’t have to be a PR professional to understand that Gov. Northam absolutely failed in his response to a racist photo that surfaced last week. Between his initial reaction on Friday to the follow-up press conference on Saturday, there’s a lot to talk about. We want to focus on something that people in the public […]