Dress for the Job You Have

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Given the recent news about a relaxed dress code for Senators on the Senate floor, we at DMG thought it might be helpful to offer a counterpoint — why dressing for success matters.

#1 — It helps YOU, by boosting your confidence.

You can’t help but feel good about yourself and your abilities when you choose to wear nice clothes that fit you well. Whether speaking in front of an audience or in front of a camera, feeling confident in what you’re wearing produces better results. When you feel capable and confident, you succeed.

#2 — It helps your AUDIENCE, by building respect. 

People judge you instantly. It’s human nature, and we can’t help it. We can call it superficial, but when someone appears to put effort into their daily activities (including how they present themselves in certain situations), there is a level of respect they earn from those around them.

We’re not anti-casual clothes. With a full-time WFH staff, we value our hoodies too. Our advice is to keep things casual when appropriate but dress for success in a professional setting to build your confidence and earn respect.

“No comment.”

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There are very few times when we recommend you respond to a reporter’s question with “no comment.” But it’s especially poor form when you’re the President of the United States and your citizens are experiencing a total loss of life and livelihood.

Instead of “no comment,” here are a few compassionate ways to respond to a tragedy without getting ahead of the story:  

#1 — Demonstrate empathy. When people are suffering, it’s important to show that you care. If you’re a person of faith who wants to pray for the injured or those who have lost loved ones, offer your prayers. If you’re not a person of faith, you can always say you’re “heartbroken over the news and tragic loss of life.” Whatever your background is, the key is to demonstrate empathy in an authentic way.

#2 — Timing matters. Every tragedy is different, but choosing the right time to talk about solutions and how you’ll work to prevent it from happening again is important. If it’s a natural disaster and there is an ongoing recovery effort, make it clear that you will discuss future preventative measures once everyone who needs help has been helped. In other situations—like 9/11—it’s necessary to communicate that those responsible will be held accountable immediately.

#3 — Show up. The best way to show you care is by showing up. For President Biden, that means traveling to Hawaii to meet with state and local officials as well as the residents who lost loved ones, their homes, and/or their livelihoods. Showing you care always trumps saying you care.

Should I start with a joke?

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When we help clients prepare for a big speech, we often get asked whether it’s a good idea to start with a joke. The client wants to capture the audience’s attention, maybe put himself/herself at ease, appear likable from the start, etc. But we often encourage clients to let go of the joke. From our experience, it’s not the best way to start a speech.

Instead, here’s how we recommend you tee up your remarks:

#1 — You do want to capture the audience’s attention from the start.
Talk about them before you talk about you. You can create common ground by sharing a recent story, data point, quote, or viral tweet. If you can start your speech with something the audience cares about and knows about, they will actively listen to you for a longer period of time.

#2 — But be careful that you don’t share a moment that is *too* personal.
Last week, Congresswoman Nancy Mace demonstrated what not to do when she tried to talk about her sex life in the introduction to her prayer breakfast remarks. Be appropriate and avoid sharing too much information. Also, if you’re going to share a story, make sure it’s a real story that happened to you. The audience will be able to tell if you’re making it up and/or trying to apply someone else’s story to your life.

***We don’t always say “no” to jokes. Jokes can work under certain circumstances. If you start with a joke but fail to deliver the punchline, you risk losing the audience before you start your speech. For a joke to work, two important things have to be true: 1) that you are funny and 2) that the joke you’re going to tell is funny. If you’re set on telling a joke, make sure you run it by your own personal focus group first to make sure it lands.

How to Not Be Like Kamala

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The motto “Keep It Simple, Stupid” is helpful to remember as you’re asked to break down complex issues to a broad audience. But as Vice President Kamala Harris frequently reminds us, you can be too simple and compromise your message. Or worse, insult your audience.

But it doesn’t have to be this way. Here’s how DMG recommends you prepare for your big moment — speech, spontaneous Q+A session, TV hit — without compromising your message or losing the audience:

#1 — Prepare in advance.
No one is a natural behind the mic. It’s true that some people are better at it than others, but those who make it seem “easy” have prepared in advance. You’ll notice that the VP makes her biggest mistakes when she’s speaking off-the-cuff. Knowing what you want to say and having a fallback phrase or talking point to come back to if you start to lose your train of thought can prevent a situation like the VP’s viral “passage of time” clip.

#2 — Practice out loud.
Once you’ve finalized your speech or talking points, practice saying the words out loud and without notes. If the final version of what you plan to say doesn’t allow you to use notes, then you have to practice without notes. You’ll find that when you practice out loud, you’re better able to internalize the content which results in a smoother delivery.

#3 — Hire DMG!
We help prepare people all the time for keynote speeches, townhalls, TV hits, panel discussions, etc. Each format has different rules and requires different speaking skills, and so we work to prepare our clients as best as possible by talking through all of the verbal, vocal, and visual considerations. Yes, there are tips and tricks to delivering a good message and then staying on message when you’re asked questions you didn’t anticipate, but what it ultimately comes down to is preparation and practice.

Top 3 Tips for Placing Op-Eds

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Given the chaotic news cycle, placing an effective op-ed is more challenging than ever. DMG has three quick tips to improve the chances of getting your work published at your desired outlet.

#1 — Before putting pen to paper, ask yourself: Is my voice credible on the topic?
If you’re reading this newsletter, chances are you’ve felt that passionate urge to voice your opinion about a news story. The first thing an opinion editor asks when they review a submission is whether the source is credible. Even if you’ve written a beautiful op-ed, you likely won’t get published if you don’t have any professional expertise or credibility on the topic. For example, if you’re authoring an op-ed on a controversial SCOTUS case, your background should be related to the subject of the case in some way — as either an attorney or an activist. The closer you are to the issue you’re writing about, the better the chances are that your work will be published.

#2 — Select an outlet to pitch and know your audience.
If your dream is to be published in the Wall Street Journal, then you should be studying the contents of the WSJ opinion page daily. You need to be familiar with the topics the WSJ covers — and in order to be familiar with those topics, you should be familiar with their audience as well.

#3 — Count your words.
Unless it’s a long-form magazine, most online news sites don’t publish op-eds that exceed 850 words. DMG usually suggests op-ed word counts land somewhere between 750-800 words. Oftentimes opinion editors won’t even consider running a piece if it’s too long.

How to Get on TV

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#1 — Know Your Goal

Whether your goal is to sell a product or become a talking head on cable news, you need to clearly identify what it is and have a plan to achieve it. Your goal needs to become your TV identity.

#2 — Biography + Headshots

Every professional should have a polished 200–300-word biography. This biography should include everything from your current position, major career accomplishments, educational background, and any other details that help push your TV goals forward. For example, if you’re currently a professor at a local college but your TV goal is to discuss political news of the day, you need to include as much of your political experience in your bio as possible. Whether you’ve been a political appointee, run for office, or worked on a major campaign, those positions are key to creating your TV identity.

Every professional also needs a presentable headshot. One or two high-resolution photos of your face and upper body in work attire are crucial to landing a TV interview — especially if you don’t have any previous TV clips.

#3 — Take It to the Internet

Social media and the Internet are amazing ways to showcase your TV identity. If your goal is to be on TV, you should be using social media as a branding tool. TV bookers can easily pull up your Twitter page to see what your thoughts are on trending news stories.

While social media accounts can be somewhat limiting, DMG always recommends that you create a professional website for yourself. Using a simple template through WordPress or Squarespace, you can create a landing page for your TV identity — which should include your biography, headshots, social media accounts, and links to any writing you’ve done. When bookers Google your name, it’s super helpful for them to see your TV identity neatly laid out in one place.

#4 — Hire DMG!

When you have these three marks in place, it’s time to hire DMG! Our account executives are well-connected to some of the best TV bookers in the biz! DMG secures coverage for clients on some of the most influential cable news shows out there — and we work with you throughout the whole process — including personal branding, messaging strategy, and even media training — everything to make sure you’re putting your best foot forward and accomplishing your goals on TV.

How to Appear Confident

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The passing of the torch from the outgoing White House press secretary to the incoming White House press secretary is a monumental thing. Though it’s an honor to hold the job title for any amount of time, it’s also a very tough job as the world watches and waits for and grades your performance.

This week, we watched as Karine Jean-Pierre replaced Jen Psaki. And while there was a lot to critique in her answers to tough questions, her body language also deserves a conversation. Karine Jean-Pierre will likely improve as time goes on—the first week is usually the toughest—but there are lessons to learn in how she handled herself behind the podium. We all knew she was nervous (who wouldn’t be?!) because she looked nervous. But even if you are, there are ways to hide it and project confidence instead.

#1 — Don’t shift weight.

In this clip, you can see how the new press secretary shifts her weight from leg to leg. Doing so causes her to move around in the frame, which is distracting. Occasionally shifting weight is fine as you don’t want to lock your knees, but you want to stay centered behind the podium the majority of the time. Standing planted helps you look like you’re in control.

#2 — Maintain eye contact.

Referencing your notes to answer tough questions is wise. Reading straight from your notes without making eye contact with your audience makes it appear as if you don’t know the content. It’s better to alternate between referencing your notes and looking at the audience—spending more time looking at the audience. Of course, it’s best to have had enough practice to be able to speak without relying on notes. But if you’re not at that point, don’t let your fallback be to read your notes verbatim. Again, maintaining as much eye contact with the audience helps you look like you’re in control.

Words Matter

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The topic of abortion has dominated the airwaves since the release of the alleged majority draft opinion was published by Politico one week ago. We’ve heard plenty of arguments both for and against a sensitive issue that requires those who identify as pro-life to talk about it with care.

In the 50 years since Roe, we’ve learned that word choice matters because it reveals how you feel about abortion. For example, you can tell which side of the debate you’re on by which of the following words you use or don’t use: “baby” vs. “fetus” “pro-choice” vs. “pro-life” “right to life” vs. “women’s rights.” Confuse your words and you betray your message, just like President Biden did last week when he said, “abort a child.”

In addition to the words you use, it also matters HOW you talk about abortion and the examples you cite. Polling shows that a slim majority of Americans agree with the right to an abortion. But when asked to specify how far into the pregnancy an abortion should be permissible, that same majority of Americans overwhelmingly think there should be limits.

This change in perspective is largely due to the technology that reveals how a baby develops in the womb, which means those on the pro-life side of the issue should lean on these developments to ground their case.

Here’s what we now know about a baby’s development in the womb:

  • You can hear a baby’s heartbeat as early as three to four weeks.
  • A baby responds to touch at eight weeks.
  • A baby feels pain by 20 weeks or earlier.

Words matter, but so do the examples you use. When discussing the life of an unborn child, focus on their development in the womb. Doing so will give great weight to your talking points in the pro-choice/pro-life debate as these facts and figures continue to change hearts and minds.

To Tweet or Not to Tweet

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With all the talk surrounding Elon Musk’s Twitter “takeover,” the question remains—is it valuable to have a presence on the platform?

The answer is an easy “yes” if Twitter trends more towards a free speech zone. But even if it doesn’t, we argue there are still good reasons to log on. While only 23% of Americans are on Twitter, almost everyone that you need to stay in contact with to build a media presence is — producers, reporters, bookers, and hosts. Even if they don’t officially follow you, they often check Twitter feeds of guests to judge legitimacy.

If you want media coverage for your issue, organization, and/or brand, you have to start tweeting. Here are a few tips to help you use Twitter to your advantage:

#1 — Remember, you are what you tweet.
What you tweet about is your brand, so don’t go viral for the wrong reasons. Instead, think reasonably and be persuasive on issues you care about, even if doing so only results in a few followers at a time. Slow and steady wins the race.

#2 — Be consistent.
Tweet at least once a day (Monday-Friday) to build a following. Comment on news-of-day issues that are in line with your brand. Quote tweet people talking about those issues to show agreement and disagreement.

#3 — Get personal.
Because you are what you tweet, strive to be more than just your issue, organization, or brand. Tweet out personal photos, and comment on your hobbies and activities of the day. Doing so gives people insight into who you are as a person and makes you more interesting to follow.

Job Opening: Account Executive

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District Media Group (DMG) seeks: an articulate, creative, personable, media-savvy, news junkie for the position of account executive.

A successful account executive is able to: work independently, manage time wisely, and communicate effectively with the DMG team. 

Account associate duties include:

  • Monitoring the news
  • Drafting press statements
  • Assisting with pitch writing
  • Pulling TV and radio clips and creating highlight reels
  • Generating media reports
  • Strategizing for brand development on DMG’s social media platforms
  • Building DMG’s following on all social media platforms
  • Drafting posts and creating graphics for social media

Requirements:

  • Bachelor’s degree or higher
  • Strong writing skills
  • Self-starter, highly organized
  • Creative and takes initiative on new ideas
  • Work experience in a communications role
  • Understands news of the day and political trends
  • Familiarity with broadcast media programs
  • Strong interest in media and public policy
  • Strong interpersonal skills and ability to work well on a team
  • Ability to multitask and to work under pressure in a fast-paced environment
  • Ability to manage projects from start to finish with little direction, working on tight project deadlines
  • Commitment to the client’s mission and goals

The DMG team has over a decade of experience training lawmakers, policy analysts, scholars, authors, reporters, entrepreneurs, and organization leaders to interview on some of the most complex and pressing issues facing our nation and the world. We excel at breaking down complicated and divisive topics to ensure clients receive expert assistance to craft messages that persuade rather than polarize.

Our clients have appeared on national and international broadcast networks including CNBC, Fox News, CNN, BBC News, and NBC to weigh in on timely questions and hot-button topics at critical moments in time.

*This position requires the ability to work remotely. 

*If you do not watch network or cable news, DO NOT apply for this position. DMG is only interviewing candidates who are already familiar with broadcast programming.

To apply: send a resume, writing samples, and cover letter to info@districtmediagroup.com.