The key to your audience’s heart

Humor goes a long way to make someone like you, and we think there’s no better approach than self-deprecation. If used appropriately, self-deprecating humor has the power to instantly unite speaker and audience for the simple reason that it’s hard to dislike someone who’s just made fun of himself.

Here’s our best advice for how to be self-deprecating:

#1 — State the obvious

Does the audience know something unflattering about you? Has the media latched onto a past mistake you wish to not be identified with anymore? Then use this opportunity to make a joke about it. (The keyword here is “obvious,” so the joke only works if everyone knows what you’re talking about.)

For example… “[George W. Bush often] beat comedians to the punch by telling many jokes at his own expense. He opened the 2005 Correspondents’ Dinner, for example, by saying, ‘I look forward to these dinners where I’m supposed to be funny . . . intentionally.’”

#2 — Play off the unexpected

If something happens during your presentation that is unexpected – mic fades, lights blink, you trip on stage – laugh about it. If you ignore the mishap, the audience will continue to think about the awkward moment you didn’t acknowledge instead of what you’re saying.

For example… “How refreshing, then, was Romney’s quip upon taking the stage with glitter in his hair, thanks to an ambush from a gay activist: ‘That’s not all that’s in my hair, I’ll tell you that…I glue it on every morning, whether I need to or not.’”

#3 — Don’t apologize

The last thing an audience wants to hear as they settle in for your presentation is a disclaimer. Do not apologize for being tired, having less star power than the previous speaker, etc. Instead, make fun of yourself.

For example… If you’re the last speaker of the day, joke about how you have the power to hold the audience hostage, delaying happy hour well past the time that anyone can be considered happy anymore. Insert a line about “with great power, comes great responsibility.”

FINAL NOTE. Be self-deprecating, but not too much. There’s a fine line between ingratiating yourself and making the audience feel bad for you. One joke at your expense is enough.

How to talk about #metoo

The testimony this week will again remind us of the #MeToo moment we’re living in. It’s tragic, it’s pervasive, and the way we communicate about it will have consequences. It seems obvious that you want to speak carefully and factually whenever you’re asked about sexual harassment claims, but HOW and WHEN you say what you say matters.

Step 1: Don’t do this.

Step 2: Consider this approach instead.

  • Don’t pretend to know the facts.
  • Reiterate that it’s important to know the truth before making a judgment.
  • If a claim seems politically motivated, focus on the process rather than the victim’s authority.

Here’s an example of how you can navigate a reporter’s question about sexual harassment claims you know nothing (or very little) about:

Q: Who do you think is telling the truth?

A: These are serious allegations, and it’s irresponsible to make a judgment before we know all the facts. I hope, for the sake of both parties involved, that the facts come out soon.

Conversation Starters: Networking

Networking events often feel like survival of the fittest, because that’s what they are — you either take charge of the room or the room will take charge of you.

The good news is there are strategies you can implement to make the most of your next networking event. Turns out, the better you’re able to communicate, the more successful you’ll be as a networker.

Here are the 3 things we always do at networking events:

#1 — Ask Questions

“What do you do?” is the most obvious opening line. You’re not wrong to start here, especially at a networking event. But if you want to take it to the next level, listen to their answer and ask follow up questions. For example, “do you travel often for work?” or “how long have you been working at x company.” If you’re familiar with their line of work or know people who work with them, you can always say something like, “your org has been really solid in x area. I’ve always appreciated the work you do.”

#2 — Talk about interesting things

Though it doesn’t often feel like it, you’re more than your job (and so is everyone else). The more you can discover about a person outside of their 9-5, the more likely it is that you’ll build a connection. Can you talk sports or hometowns? If so, you’ll demonstrate that you have an interest in who they are beyond what they can do for you at work, and this motivation is greatly appreciated.

#3 — Make your exit 

The goal of a networking event is to talk to multiple people, which means you need an exit strategy for every conversation. If you started talking to someone without a drink in your hand, you can always excuse yourself, mention your need for a beverage, and end with how nice it was to meet him/her. (This strategy also works if you empty your glass mid-conversation. Just say you need a refill and excuse yourself.) Another “out” you can claim is your interest in talking to x person. Again, this is a networking event, everyone knows the goal is to talk to as many people as possible.

One final point… if you notice someone is alone, be kind and initiate a conversation. No one will think this is weird as the point of a networking event is to get to know people, so really you’re just playing by the rules.

How to speak in a staff meeting

Most people agree that meetings are the worst. They take a lot of time and are rarely an efficient means to communicate past successes or future plans.

But what if you viewed your next meeting as a speaking opportunity? We practice, practice, practice for a public speech or presentation, because we want to be compelling and persuade people to do something (agree with us, donate money, join a cause, etc.). We’re here to say that staff meetings should be given the same consideration.

Depending on who’s in the room, your next meeting could be higher stakes than a speech to 500+ people. And if you’re not prepared, you risk stuttering, speaking in circles, and wasting everyone’s time.

Here are three things you can do to impress in five minutes or less:

#1 — PREPARE. You should want to be known as the employee who speaks well in front of a crowd no matter the setting, but that recognition only comes with practice. Outline your talking points for the meeting, and practice aloud until you’re comfortable with the content and setting. We promise you’ll never think to yourself: “I wish I didn’t spend five minutes practicing.”

#2 — PROMOTE, DON’T BOAST. You want to name your accomplishments, but not brag. To walk that fine line, make sure to highlight teamwork and cite metrics where applicable. Numbers don’t lie, so oftentimes you can allow a percentage increase to speak for your success without naming it.

#3 — BE BRIEF. As with every public speaking opportunity, the audience matters, so let those in attendance drive your talking points. Stick to the highlights and summarize the big picture. If you need to talk specifics, consider first if the whole group should be in on that conversation.

Back-to-School SALE!

Not to rush the seasons, but we’re already a few days into August and the onslaught of back-to-school everything is very real. That next season (which shall not be named) is right around the corner, and with it comes a renewed sense of preparation and education.

To help you jumpstart the learning process, may we suggest you brush up on your communication skills in order to share all that you’re about to learn in the most effective way??

Great! Here’s what we can offer:

Restrictions always apply, so let’s lay some ground rules:

  1. The discount can only be used towards the purchase of one of the following services – clip review, one-hour media training, and one-hour public speaking training (sessions via Skype are an option).
  2. The service can be scheduled any time between now and December 31, 2018, but you have to redeem the discount before August 31, 2018.

If you’re interested in scheduling a one-hour media or public speaking training, or have a clip you’d like us to review, email info@districtmediagroup.com NOW. We’re happy to answer questions or choose a date/time for your discounted training.

How to Sit in the Hot Seat

For the past few weeks, we’ve provided you with a series of tips to demystify the TV interview process. You’ve learned how to communicate with the producer and book a TV hit as well as navigate the green room, which means it’s now time to talk about the hot seat. Here’s what you can expect:

#1 — Mics and IFBs

Someone will mic you up and place an IFB in your ear. This audio device allows you to hear the host as well as the producer, so they can announce when you’re about to go live and then give you the “all clear” once the interview ends.

You’ll notice a knob on the box clipped to the back of your chair for IFB volume control – don’t hesitate to use it.

#2 — Live Feed Monitor

There will be a monitor near the camera that displays a live feed. Some people like to see themselves, so they can fix any stray hairs and adjust their tie, but others find it distracting. If you find it distracting, feel free to ask the person staffing you to turn it off.

#3 — Always Be Ready

Until the producer gives you the “all clear,” assume you’re live. This applies to commercial breaks and well after the host says “thank you” to end the segment. Just keep smiling or maintain a pleasant resting face.

Green Room Etiquette

Last week, we talked about how to prepare for your interview and what to expect from the producer. This week, we’ll address the next step in the process – green room etiquette.

Help us help you be a low maintenance guest by following these three simple rules:

#1 – Check in with the makeup artists.

Even though the makeup artists have a rundown of the guests and corresponding hit time, it’s best to let them know when you’ve arrived. You’ll likely walk by the makeup room on your way to the green room, so just take a minute to check in with them first.

A note about makeup artists: they want you to be happy with your hair and makeup, so don’t hesitate to speak up and let them know what you prefer. We’re not suggesting you dictate the exact cheek color, but you can request a bold lip, smoky eye, overall understated look, etc.

#2 – Don’t take selfies. 

Maybe this goes without saying, but here we are saying it – don’t take selfies with the other guests in the green room. Most people use that time to refine their talking points and prepare for their hit, and you will too.

#3 – Hydrate.

Always grab a water and take it with you to the studio to prevent a sudden case of dry mouth. There’s nothing worse than anticipating a live hit with a dry mouth and no way to remedy the situation.

Working with Producers

TV hits are weird and wonderful, but a little scary if you’ve never done one. Over the next several weeks, we want to demystify the process by outlining every step. Let’s start at the beginning with how you can prepare for the interview and what to expect from the producer.

Here are the top 5 things to know:

#1 – The producer will reach out to you a couple hours before your hit via email– they will include the topic, but not the questions.

#2 – Once you know the topic, it’s likely the producer will expect you to respond with your point of view. We suggest you not offer too many details– no need to write out your talking points verbatim and hit “send.” Please know that if you include a clever phrase or two, the host may use it in their intro to your segment. If you’d like to use that clever phrase on air, refrain from including it in your email.

#3 – The topic is subject to change, so be flexible.

#4 – If the producer offers car service, accept. This way you don’t have to worry about parking your car or navigating public transportation.

#5 – Thank you notes are not just appropriate for good hospitality and job interviews, they can also get you invited back for future TV hits.

Let’s talk about our rights

In honor of America’s 242nd birthday tomorrow, we’d like to give the gift that keeps on giving – a lesson in how to talk about our rights so we persuade rather than polarize.

For us political nerds who live in D.C. and work with the federal government, or those who live in real America and work with state and local governments, it brings us great joy to name drop “Amendments,” the “Constitution,” and various bill numbers coming up for a vote.

But if you want people to understand the argument and join your cause, you have to appeal to that basic human instinct in all of us – protecting our rights.

Here are a few suggestions about how to name drop “rights” into every conversation and maintain common ground.

#1 – Amendments

Play it safe and define the amendments to include talk of rights. For example, instead of “First Amendment” or “Second Amendment,” say “the right to free speech” or “the right to protect myself.”

Doing so equalizes the playing field for those who can’t name the amendments and saves you the time and effort to explain.

#2 – Constitution

Sure, it’s a founding document and critical to the endurance of this great nation (nbd), but some think the Constitution is outdated and does not apply. Choose the path of least resistance (and greatest persuasion) by talking about “rights” instead of the “Constitution.”

#3 – Economic Freedom

Most people probably agree that economic freedom is a good thing. But in the interest of not wasting time to define a wonky term or two, bring it back to rights. Instead of “economic freedom,” say “we all have the right to do business with whom we choose.”

There’s a time and place to name drop and defend “Amendments,” the “Constitution,” and wonky terms like “Economic Freedom.” But if you need to reach a broad audience, talk in terms people understand for a cause they believe in – protecting our rights.

When to go public with your faith

In the past couple weeks, we’ve watched two men from two different Hollywoods talk about their faith. One received a lot of applause and praise hand emojis; the other was relentlessly mocked.

So, why the discrepancy? Because Chris Pratt considered his audience and provided context, and Jeff Sessions didn’t. Let us explain.

#1 — Know Your Audience

While most people believe in a higher power, not everyone subscribes to the Bible. To guarantee your message reaches as many people as possible, remain inclusive by using generalizations that most people agree with regardless of their faith – i.e. God loves you.

#2 — Context Matters

It rarely works to apply one Bible verse to a complex issue, so we recommend you don’t. But if you find yourself speaking to an audience that wants (and is prepared) to hear scripture cited or read, you have to give context.

Jeff Sessions may have been able to escape the mockery if he had first provided context for the Romans 13 reference, or he may have realized in the process of providing context that his reference didn’t apply to the larger policy issue.

If you’re unsure whether to talk about your faith in public, first consider the audience:

  • Sometimes it’s best to stick with a general truth that applies to many faiths.
  • Sometimes it’s best to use examples to prove your point — remember, Jesus often spoke in parables.
  • Sometimes it’s helpful to state your case, but not tie your perspective to faith.

Whatever you do, choose wisely. And if you cite a document of faith — Bible, Torah, Koran, etc. — always provide context.