COMMUNICATION TIPS

B²: “Establishment” vs. “Outsider”

Much has been made of the split in the Republican party – articles written, talking points crafted, dinner conversations consumed, debates held hostage. It seems you’re either “establishment” or “antiestablishment.” The first is the kiss of death; the second is ill-defined and provides a complicated way forward. There is no middle ground. No matter the […]

B²: “Who are you endorsing?”

This primary season has been crazy, unpredictable, and (insert adjective of choice) to say the least. And many say that today – Super Tuesday – is the day that will decide who the eventual GOP nominee is. As this season comes to a close and the general election heats up, the media will want to […]

B²: “Are you lying?”

When you hear “honesty,” “truth,” “transparency,” it’s doubtful you think of Hillary Clinton. Especially after that recent CBS interview. Her less-than-great response to Scott Pelley’s truth-telling question played into the hands of the voters who desire honesty…and don’t believe Hillary is – 56% of respondents in a recent YouGov poll said they don’t believe Hillary is […]

B²: Scalia and SCOTUS

We lost a great man on Saturday. In just 72 hours, much has been written about Justice Antonin Scalia’s life and legacy on the Court. But headlines have quickly turned to the bench’s void and President Obama’s determination to nominate Scalia’s replacement “in due time.” On the other hand, Republicans insist (via Mitch McConnell and […]

B²: Rubio’s Talking Points

On Saturday night, Marco Rubio quickly became a study in what not to do. In four minutes, Rubio repeated the same answer (almost word-for-word) THREE times. Not only did he make it obvious that the line was prepared and rehearsed, but he played into the narrative that Chris Christie had developed for him of “the […]