14 days and this whole crazy season comes to (or should come to) a close.
We wrote in January about how to B² (block and bridge) prediction questions in reference to the primaries and protecting your tax status. That advice still applies, just replace “primary” with “general” and go forth.
But the next two weeks promise news reports, headlines, and tweets that will complicate the narrative. It’s not just about “who do you think will win on November 8th,” but also rigged elections, phony polls to suppress voter turnout, and Trump’s claim that he will accept the election results if he wins.
Not only do you need to be careful of predicting the winner, but you have to take into account all the crazy too. Get ready.
Good thing it’s Tuesday, B² day.
Here is this week’s likely media question and the B² (block and bridge) that sets the narrative straight:
Q: “With polls pointing to a victory for Hillary, is there a way forward for Donald Trump?”
B²: “Voters will decide the outcome in a couple weeks. But regardless of who wins the presidency, or what political party wins the majority in Congress, an issue that will be of immediate concern is <insert talking point>.”
Wherever you take the conversation next, don’t give additional air time to predictions or unsubstantiated claims. That isn’t your business, and you risk burying your message. Let pundits hash out the polls and conspiracy theories. You stick to your message and talk policy.
NOTE: This advice also applies to down-ballot races.