COMMUNICATION TIPS

How to win the mental game

Nailing a media interview is equal parts technique and mental game, but more attention is often paid to the importance of mastering what you say and how you say it rather than your mindset before and during the interview. We’re here to say that your mindset matters and will absolutely determine an interview’s success. So, […]

For the People Act

Though most Americans agree it’s wrong to punish someone for sharing their viewpoint (as free speech is highly valued and continually fought for), House Democrats are trying to codify this type of discrimination into law.  The euphemistically named “For the People Act” will make its debut on the House floor this week, and if passed will […]

Gov. Northam: A Cautionary Tale in Crisis Management

You don’t have to be a PR professional to understand that Gov. Northam absolutely failed in his response to a racist photo that surfaced last week. Between his initial reaction on Friday to the follow-up press conference on Saturday, there’s a lot to talk about. We want to focus on something that people in the public […]

Makeup Artist Rec!

One of the best parts of our day is interacting with a lot of talented people in many different industries. But maybe the one that has the biggest impact on how we’re perceived is the makeup artist. These people make us look good, and we appreciate them. Whether in the TV studio, on a stage, […]

How to talk about the caravan

As the caravan slowly makes its way to the U.S. border, it’s important we talk about it not in hyperbolic terms but factually and carefully. The media and politicians have promoted a narrative that makes doing so difficult — if you attempt to deny or counter their talking points, you risk being labeled heartless, racist, […]