B²: Repeal + Replace

In a few short days, GOP lawmakers have to turn in their repeal legislation for Obamacare – dun dun duuunnnnn.

But that’s probably old news as the mainstream media can’t stop talking about it in ALL CAPS:

“REPEAL WILL LEAVE 20 MILLION PEOPLE UNINSURED!”

…or…

“WITH NO REPLACEMENT PLAN READY TO GO, THOSE CURRENTLY ENROLLED IN OBAMACARE COULD EXPERIENCE A LAPSE IN COVERAGE!”

Needless to say, people are afraid. The threat of losing health insurance is scary. But like most issues, there is more to the story than these headlines suggest.

So, how can you be the voice of reason and talk about a sensitive issue like Repeal and Replace in a news cycle that expects the worst? With emotion and numbers, of course!

Good thing it’s Tuesday, B² day!

Here’s this week’s likely media question and the B² (block and bridge) that sets the narrative straight:

Q: “If Obamacare is repealed, won’t millions be left without insurance?”

B²: “Not at all. Obamacare will be phased out, so the coverage people currently receive will continue until a new patient-centered healthcare system is established. <Insert talking point>.”

Wherever you take the conversation next, spin the narrative to highlight those at greater risk of losing coverage – the 25 million who currently pay out of pocket and receive no subsidies. Adding a data point about premium spikes in your state will help prove the point. We all know someone (maybe it’s you!) who has experienced rate increases and/or loss of access to their doctor. Tell these stories first and then insert a stat or two as evidence.