Hillary Clinton’s latest book drops today, but we’ve already been blessed with various audio samples and memes:
The content is no surprise – Hillary takes very little credit and passes most of the blame to Trump, Sanders, Comey, Putin, etc. IT’S NOT HER FAULT, ok?
Except most Americans believe she is to blame for certain things, like that pesky email server. So let’s take a minute to review Hillary’s un-apologies and suggest a better way forward. It’s a case study in what not to do.
Hillary’s un-apology: “Mostly, I was furious at myself. It was a dumb mistake. But an even dumber ‘scandal.'”
So close, Hillary! So close. A better response would’ve been…
“Mostly, I was furious at myself. It was a dumb mistake, and I’m deeply sorry for my oversight. But I’m thankful for the lessons I’ve learned…”
Admit fault, total and complete fault, and focus on the future and what you’ve learned. You may think it’s a dumb scandal, but a lot of people disagree. Just apologize and move on.
Hillary’s un-apology: “I regret handing Trump a political gift with my ‘deplorables’ comment…[I’m sorry that people] misunderstood me to be criticizing all Trump voters.”
So, you’re not sorry for calling Trump supporters a nasty name. But rather, you’re sorry they misunderstood your intentions?
Help us, help you, Hillary. An actual apology sounds like:
“I regret calling Trump supporters deplorable. American voters are hard-working, well-intentioned people who contribute to this great nation. I’m thankful to live in a country where we can disagree on political issues, but still enjoy the freedom to do so.”
DO NOT alienate a segment of the voting population by calling them names. You may need their support in four years.
In case you ever have to make a public apology, here’s how we suggest you do it:
1. Do not pass go. Do not collect $200. DO NOT follow Hillary Clinton’s lead.
2. Admit fault – total and complete – and promise to do better in the future.
People just want an apology. If you attempt to pass blame, it weakens your apology.
Need more messaging help and/or media polishing? Become your best self and contact us today.