B²: Cough, Cough

It doesn’t take a visit to WebMD to figure out that something is wrong with Hillary Clinton.

Despite the muddled and changing responses Clinton’s campaign has offered to explain her mysterious illness (illnesses?), one thing is certain – her health is now a news cycle of its own.

You will likely field questions about pneumonia, overheating, and/or seizures when asked by the media to address the 2016 political landscape, but don’t give in. You’re not a doctor, so don’t give a diagnosis.

If you have policy matters to discuss, DMG promises you can avoid sacrificing your interview time to address Clinton’s health concerns. How?

Good thing it’s Tuesday, B² day.

Here is this week’s likely media question and the B² (block and bridge) that sets the narrative straight:

Q: “Do you think voters should continue to worry about Hillary Clinton’s health getting in the way of her ability to perform presidential duties?”

B²: “It’s obvious Secretary Clinton is under the weather, so I first want to wish her a quick recovery. Voters do/don’t have a right to be concerned because… <insert talking point>.”

Wherever you take the conversation next – to approach Hillary’s health issues as a cover up or pivot to a policy unrelated to pneumonia – always show sympathy first by wishing her to better health.

Meeting emotion with emotion will not only prevent you from looking insensitive to the fact that she is struggling, but will give you credibility to bridge to what you want to talk about.

After all, despite the dozen Saturdays you’ve devoted to binge-worthy medical shows like Grey’s Anatomy, ER, or Scrubs, it’s best if you realize others may be more qualified than you to address bronchial issues.