B²: Free Trade

The GOP Convention is in full swing, which means this just got real.

Donald Trump is no stranger to media attention, but the next few days are especially important as he moves from presumptive to official nominee. Many wonder if his tone will change. Still others are crossing their fingers for a greater explanation of his policy positions, including his position on trade, which not only deviates from the standard Republican platform, but is now at odds with his own VP pick. #Awkward

As #MakeAmericaGreatAgain trends in Cleveland this week, how can you elevate the message of free trade without getting stuck in the mud?

Good thing it’s Tuesday, B² day.

Here is this week’s likely media question and the B² (block and bridge) that sets the narrative straight:

Q: “Donald Trump claims that America has made bad trade deals – is that true?”

B²: “That’s not accurate. While there is always room for better negotiation, free trade is a longstanding key to U.S. financial freedom as well as lifting other nations out of poverty. For example… <insert talking point>.”

Wherever you take the conversation next, highlight the importance of free trade for America and the world. Think: big picture. Whether you want to reference the increase in jobs and American manufacturing as a result of past trade deals (like NAFTA or the WTO), or focus on possible improvements to current trade deals, remain above the fray.