The saga that is the 2016 Presidential Race continues this week in the form of two debates – one Republican, one Democrat.
Both sides anticipate narrowing down the field in order to name someone “nominee,” but the media chatter is ripe for distraction. We’ve heard a lot about Rubio’s finances, Jeb Bush’s reset button in the form of “Jeb can fix it,” Ben Carson’s alleged fabrication of a West Point scholarship, Trump’s success on SNL, and Fiorina’s “war” with the women on The View.
Headlines like these have been the drumbeat of every election cycle, but that doesn’t mean they should define the electorate’s scorecard. So, how can you shift the media spotlight away from persona and focus on policy?
Good thing it’s Tuesday, B² day.
Here’s this week’s likely media question and the B² (block and bridge) that sets the narrative straight:
Q: “What do you think of the <insert candidate’s name> controversy?”
B²: “We’re a year away from the election and voters will ultimately decide whether this narrative rings true. But regardless of who wins the presidency, he/she will have to focus on <insert policy issue> because <insert talking point>.”
Wherever you take the conversation next, talk about policy and its importance to the next POTUS regardless of party affiliation. Controversies either ruin a candidacy or fade away, but the need for good policy remains true. If your talking points prop up policy rather than persona, you’ll retrain the spotlight on a winning narrative.