A lot of people tuned in to witness Donald Trump and Hillary Clinton strike the careful balance between policy talk and entertainment television. Americans want to know where the candidates stand on the issues, but also demand a meme-able moment…or 7.
Last night delivered. With a one-on-one split screen that just wouldn’t quit, the candidates were on full display. And a non-existent moderator allowed both to trade unassisted monologues and attack each other without limitation.
If you find yourself in a similar situation, in a debate without a moderator to interrupt or apply a timeline, how do you defend yourself?
Good thing it’s Tuesday, B² day.
Here is this week’s likely media question and the B² (block and bridge) that sets the narrative straight:
Q: “<Insert Hillary’s attack on tax returns>.”
B²: “<Dismiss tax return claim and quickly pivot to Clinton Foundation>.”
Wherever you take the conversation next, very quickly discredit the claim and then attack your opponent. When Hillary mentioned Trump’s tax returns, the best response would’ve been to dismiss it and then attack her on the Clinton Foundation. A worthy attack he didn’t take advantage of, which seems to be the theme of the night…on both sides. In a debate, you always want to move from defense to offense. In. Every. Answer.