If there was any doubt the mainstream media leans left, last week’s GOP debate proved it. Barbs thrown by the moderators, including a question to Rubio about whether he hates his day job and the comparison of Trump to a comic book character, left both GOP supporters and some left-leaning news outlets criticizing CNBC.
In response, candidates called out the moderators on the spot (enter Ted Cruz), or called out the mainstream media as a whole (hello Marco Rubio), as it was clear the questions strayed from substantive policy discussion to personal attack.
But what the GOP candidates succeeded in doing on Wednesday night may just be a one-hit wonder. Why? It was them vs. the moderators, and everyone watching knew it – the questions were unfair, a few called it like it was, and the audience rejoiced. But, what if you’re attacked personally and it isn’t so obvious? What if you don’t have a two-hour window to still explain your talking points?
In that case (which is where most of us find ourselves), it’s best to quickly acknowledge the question as incorrect and then B² (block and bridge) away from the bias to articulate your message so that you control the narrative. But how do you do that?
Good thing it’s Tuesday, B² day.
Here is an example of an unfair question and the B² (block and bridge) that sets the narrative straight:
Q: “People have said that your organization is just a political front. Isn’t that true?”
B²: “Not at all. The only time I hear that narrative is when a lack of information exists about who we are and who we fight for. The <insert organization or campaign name> is about… <insert talking point>.”
Wherever you take the conversation next, know that it’s a better use of your answer time to stay on message. The audience knows if/when a host is attacking a guest and you don’t want to sound like you’re whining…that’s never attractive. Instead, quickly acknowledge that you disagree with the question but then B² (block and bridge) to your answer.
If handled correctly, not only will the audience see through the bias but you’ll gain extra points by keeping your cool and championing your message anyway.