Twitter has been the hallmark of Donald Trump’s communication style from the beginning of his presidential campaign until now. The likelihood that he’ll suddenly log off is laughable, especially as we’ve watched him receive overwhelming coverage for recent statements.
But as the Trump administration moves forward, his tweets will only increase in importance. (READ: midterm elections, relationship with North Korea, tax reform success, etc.)
If you haven’t fielded a question yet about his social media presence, you probably will…and soon.
So, how do you keep the conversation focused on your message instead of the world’s most famous Twitter account?
Here’s our suggestion for how to navigate:
Q: “What do you think about <insert latest tweet>?”
A: “I’ll let the TV pundits and communications experts hash out the effectiveness of his Twitter strategy, but when it comes to <insert talking point>.”
By focusing on the substance of the policy behind the tweet, you can sidestep the semantics for the most important thing: the issue. Don’t fall prey to arm-chair quarterbacking the tweet itself, focus on substance and you’ll make better use of your 30 seconds to clearly deliver your message.