The NBA Finals are done and basketball is over for the season, but we’re not ready to say goodbye just yet.
On this Tip Tuesday, let’s look to the G.O.A.T., Michael Jordan, as we consider what not to do in our media interviews.
During halftime of a high-stakes basketball game against Duke (the chief rival of his alma mater), Jordan told us “the ceiling is the roof.” Excuse me, what?
Jordan was attempting to highlight how bright the future is for UNC and its athletic program by stating “the ceiling is the roof.” To which we say A for effort, but no dice.
In response, social media blew up, jokes were made at MJ’s expense all over the Internet, and t-shirts with the phrase quickly went on sale.
What Jordan meant to say, nobody knows. Maybe it was “reach for the stars” or “the sky’s the limit.” Regardless, we’re going to use this as a teachable moment.
You should include examples and metaphors in your talking points, but only if you use them correctly. Otherwise, you risk launching a swag sale and meme competition. If your goal is to get your message out (as it should be), make sure you know what you’re talking about.
Mixed metaphors happen to the best of us, so here’s an exhaustive list to confirm you’re not throwing the bath out with the baby water.