Optics matter. A lot.

DMG president Beverly Hallberg analyzes President Obama’s vs. French President Hollande’s words and actions post-Brussels attacks:

“The juxtaposition of the blood-stained images from Belgium against Obama’s jovial demeanor (complete with sunglasses) in an interview on ESPN allowed the social media posts to create themselves. With Americans confirmed dead in Belgium, this tone deaf image is hard to deny.

Compare Obama’s actions to Hollande’s.

It was widely reported that immediately after the attack he called for a meeting with high-level officials to deal with the situation.”

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