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TUESDAY TIP: “Anything else you’d like to add?”

You prepped for your print or taped TV interview, nailed the sound bite in your first response, and handled the tough questions with ease.

Great job! But the interview isn’t over.

Just as the reporter/host is about to wrap up, they ask you one final question:

Q: “Anything else you’d like to add?”

Here’s what you DON’T do:

A: “No. I think that’s all.”

Most guests are just glad to field questions without making any mistakes, and are perfectly fine to let the interview end. But why play defense when you can play offense?

Here’s how you handle the, “Anything else you’d like to add?” question:

Q: “Anything else you’d like to add?”

A: “Yes. <Insert sound bite>.”

This is the media interview version of a mulligan.

Take this time to repeat your sound bite – the one thing you hope the producer chooses as your on-the-record-statement. By doing this, you increase the chances that the news package will include the most important information, and you want to take advantage of every opportunity to make sure that happens.