Last Tuesday, President Trump made his General Assembly appearance before the United Nations.
What most will remember is Trump’s designation of KJU as “Rocket Man.” An apt nickname for the North Korean despot who can’t quit launching missiles at the good guys. (For more about why DMG loved this nickname, click here.)
But something else happened that caught DMG’s eye: he wore a pocket square. This was the first time (in recent memory) that President Trump wore a pocket square when speaking in public.
The addition of the pocket square highlighted how Trump dressed for the event and the audience—something we encourage our clients to do as well.
Day-to-day, when talking to hardworking Americans, Trump doesn’t wear a pocket square because he wants to seem relatable: Most average Americans don’t wear pocket squares!
We also discourage our clients from wearing pocket squares for this same reason, especially if talking about minimum wage increases or “income inequality.”
But Trump was addressing world leaders, and the pocket square added a level of seriousness to his presentation.
Remember to do the same in your TV interviews. Follow Trump’s lead and dress for the audience.