Last week, President Obama delivered a pre-emptive strike against this year’s Supreme Court decision on the Affordable Care Act’s insurance subsidies secured through the federal marketplace.
“There is no reason why the existing exchanges should be overturned through a court case,” Obama said. “It has been well documented that those who passed this legislation never intended for folks who were going through the federal exchange not to have their citizens get subsidies.”
While the Administration has been on the offensive talking about the “intent” of the law, the Supreme Court ruling has the potential to affect 6 million people who signed up for insurance on Healthcare.gov and the subsidies they receive. This large number of Americans could have cause for worry and panic if solutions aren’t discussed.
It’s complicated. But the B² team is here to help you avoid a messaging position in apparent support of leaving people high and dry, especially those who are struggling to pay for healthcare.
Good thing it’s Tuesday, B² day.
Here is this week’s likely media question and the B² (block and bridge) that sets the narrative straight:
Q: “What will all these people do, 6 million of them, if these subsidies are eliminated?”
B²: “This case is more bad news for those who signed up for insurance on Healthcare.gov since our President said they could receive subsidies when the law actually says they can’t. The good news is that this opens up opportunities to lower high costs for them and every other American. We can get there by <insert talking point>.”
Wherever you take the conversation next, start by maintaining that people have another broken promise from the President. Then, turn to solutions! Focus on the fact that the Affordable Care Act has driven up healthcare costs and disrupted the existing coverage of millions of Americans. And then offer up a plan to remedy the situation. Get specific!