B²: Predicting 2016

Welcome to 2016! Not only is it a brand new year, but we’ve officially entered election season. Whether the days and months leading up to November 8th seem exciting or torturous (or a little of both), the flurry of campaigning, debating, and primary voting can easily change the focus of media questions, specifically in reference to predicting an election or two.

Here’s a potential New Year’s resolution – Don’t predict the future unless you’re a pollster!

Many have tried and failed (i.e. all the pundits who’ve said “Donald Trump’s campaign is over” in the past 6 months…and yet he remains in the race). Since there is very little room for you to succeed if you do make a prediction, it’s best to err on the side of caution and redirect to policy…especially if you work for a non profit.

Do you know how to respond to prediction-making questions AND keep your tax status in check?

Good thing it’s Tuesday, B² day.

Here’s this week’s likely media question and the B² (block and bridge) that sets the narrative straight:

Q: “Do you think Donald Trump will win the primary?”

B²: “That’s for the voters to decide, but whoever wins the ultimate prize on Nov. 8th will have to deal with <insert policy talking point>.”

If you don’t make a prediction, you can’t be added to the now-long list of people proven wrong. And if you work for a non profit, you’re actually prohibited from supporting a candidate – a worthy excuse to use to your advantage with reporters. Instead, focus on policy. You’ll be able to give a more substantive answer and highlight the issue you most want the media to cover. Whoever occupies the White House will need good solutions, so give him/her a few. In the end, it’s a win-win.

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