#1 — Know Your Goal
Whether your goal is to sell a product or become a talking head on cable news, you need to clearly identify what it is and have a plan to achieve it. Your goal needs to become your TV identity.
#2 — Biography + Headshots
Every professional should have a polished 200–300-word biography. This biography should include everything from your current position, major career accomplishments, educational background, and any other details that help push your TV goals forward. For example, if you’re currently a professor at a local college but your TV goal is to discuss political news of the day, you need to include as much of your political experience in your bio as possible. Whether you’ve been a political appointee, run for office, or worked on a major campaign, those positions are key to creating your TV identity.
Every professional also needs a presentable headshot. One or two high-resolution photos of your face and upper body in work attire are crucial to landing a TV interview — especially if you don’t have any previous TV clips.
#3 — Take It to the Internet
Social media and the Internet are amazing ways to showcase your TV identity. If your goal is to be on TV, you should be using social media as a branding tool. TV bookers can easily pull up your Twitter page to see what your thoughts are on trending news stories.
While social media accounts can be somewhat limiting, DMG always recommends that you create a professional website for yourself. Using a simple template through WordPress or Squarespace, you can create a landing page for your TV identity — which should include your biography, headshots, social media accounts, and links to any writing you’ve done. When bookers Google your name, it’s super helpful for them to see your TV identity neatly laid out in one place.
#4 — Hire DMG!
When you have these three marks in place, it’s time to hire DMG! Our account executives are well-connected to some of the best TV bookers in the biz! DMG secures coverage for clients on some of the most influential cable news shows out there — and we work with you throughout the whole process — including personal branding, messaging strategy, and even media training — everything to make sure you’re putting your best foot forward and accomplishing your goals on TV.