Give the Answer You Want

DMG President Beverly Hallberg offers advice on how to make the most of your media interviews in The Heritage Foundation’s latest edition of InsiderOnline:

“It’s no secret that many dread the unknown of reporters’ questions. The reason? Even the friendliest reporters are doing their job when they play devil’s advocate. But the true horror lies in hostile reporters trying to trip up their “guests” with the sole goal of shaming them in a never-to-forget clip.”

The good news? “There is a strategy that works…and it is the true art of interviewing well.” To find out how to give the answer you want (not the one a reporter wants), click here.