Announcing B-Squared!

DMG is launching a new, free service to help DMG’s friends anticipate tough questions and respond in a way that isn’t career ending. We call it B², “Block and Bridge.”  If you are familiar with DMG’s methods, you’ll recognize it immediately.

Here’s how it works: We’ll monitor the news, inform you of the trickiest questions, and provide the best answers. Getting to your talking point is often the toughest part, so we’re here to provide the bridge from question to answer.

Every month we’ll focus on a new topic. This month’s theme is leadership, in honor of the new Congress (of course).

Possible question:

• Why did you vote to choke off funding for the President’s immigration orders? Aren’t you picking an unnecessary political fight?

Whatever your talking point, we suggest this B²:

• My vote reflected what I’ve been hearing from Americans all across this country, who believe that elected officials, even those in the highest office, should follow the laws of our land. And my focus moving forward will be to <insert talking point >

The key? Don’t use the negative wording in the question. Don’t use “choke off” or “picking an unnecessary fight.” Those words/phrases don’t position you well. Rephrase your answer so you say who you are and what you support. You want your answers to be positive, not negative.

We’ll continue the leadership series and post a new B² every Tuesday at 3pm ET here in January. Like or Follow us for post alerts.

Next month, we’ll get ahead of questions about the nation’s budget to help you B² questions back home.  Let us know how we’re doing or if you have questions you’d like answered.