Vocals Matter: Howard Dean vs. Edward Snowden

In 2004, Howard Dean effectively ended his campaign for the democratic nomination when he gave the infamous “I have a scream” speech.

His campaign wasn’t over because of his platform.  He didn’t use words he shouldn’t have.  His campaign was over because of the way he used his voice.  That scream, which was replayed over and over, made him sound crazy.  Essentially, Howard Dean didn’t seem presidential.

Now, to Edward Snowden.  Whether a traitor or a hero, one thing is true – he was in control of his first U.S. TV interview.

He didn’t rush his words.  He didn’t raise his voice.  He calmly but strongly defended his actions.  His vocal delivery alone made him sound sane instead of crazy.

How you use your voice matters.

• If you sound angry (and it isn’t for a good reason), people won’t like you.
• If you sound defensive, people won’t trust you.
• If you speak too quickly, people will think you’re nervous (and possibly have something to hide).

How you say something is just as important as what you say.  Don’t make the same mistake as Howard Dean.