COMMUNICATION TIPS

TUESDAY TIP: How to talk tax reform

The Republican’s tax reform bill entered the markup process in the House Ways and Means Committee yesterday. Given that passage of this bill would lead to the largest change in the tax code since 1986, this is a BFD. With every tax reform discussion, the talking points write themselves. The Left cries about a tax […]

Smiling’s my favorite!

Stand tall: check! Good cell reception: check! No background noise: check! Smile: check…? While it might be weird to add “smile” to your radio interview check list, it’s important that you maintain the same facial expressions you would for a TV interview. Even though radio isn’t the visual medium that TV is, using facial expressions […]

TUESDAY TIP: Don’t be like Phil Davison…

It’s one of our favorite political campaign speeches EVER. Not because it’s great, but because it’s so incredibly awful. So while we suffer through the last two weeks of a few ho-hum campaigns (ahem, VA), we thought we’d remember more exciting times. Like the times of Phil Davison… Phil Davison, a Republican running for Stark […]

Trump, Twitter, and You

Twitter has been the hallmark of Donald Trump’s communication style from the beginning of his presidential campaign until now. The likelihood that he’ll suddenly log off is laughable, especially as we’ve watched him receive overwhelming coverage for these recent statements: But as the Trump administration moves forward, his tweets will only increase in importance. (READ: […]

Can’t take my eyes off of you

In honor of October baseball, we thought we’d take this opportunity to highlight a lesson Chicago Cubs’ catcher Taylor Davis can teach us about eye contact for TV. While Davis was playing for the Iowa Cubs, the Triple-A affiliate for his current team, he made quite an impression on the camera… If you’re doing TV […]